Our Mission

As entrepreneurs, we were drawn into search engine optimization through our personal experience and effort in optimizing our own websites. With this background and experience, we're passionate about helping other entrepreneurs and ecommerce companies to increase their organic traffic and boost their sales. While we can't guarantee specific results, what we can promise is that we'll optimize your site as we would our own.

Michael Salvo, Chief SEO Strategist

  • In-house SEO for 3 years for 100M+ online t-shirt company Customink
  • Cofounded online apparel company; VP of Marketing for 6 years
  • Worked with Hewlett-Packard in developing Time Magazine's first-ever online archive
  • Studied Entreprenuership & Small Business Management at Northeastern University
  • Ecommerce SEO consultant since 2008

James Clark, Director of SEO

  • Director of Marketing & Product Management for 3 years at London based startup lab 
  • Led marketing and product management for multiple startups including consultant marketplace and open source software crowdfunding
  • Founded online SEO & conversion optimization company
  • Studied Economics at the University of Connecticut
  • Ecommerce SEO consultant since 2009

What We've Achieved

  • Increased organic traffic by 104% and revenue from organic traffic by 124% for national beverage company
  • Tripled organic search traffic and doubled revenue from organic search traffic for site selling niche holiday apparel
  • Achieved 259% increase in organic traffic for national bedding company 
  • Increased organic hits from 100 to over 10,000 per day for t-shirt company
  • Took a new Halloween costume site to the #1 Google ranking for top keywords in 2 months

“Whitecap has really helped us grow our SEO channel, bringing great expertise to table to make sure we are ahead of the competitive curve. We’re very satisfied with the thoroughness of work and quick turnaround. The support on the tech side of things has been key to our success.”
— Daniel Picker, The Republic of Tea