About Whitecap SEO

 

Our Story

As entrepreneurs ourselves, we were first drawn into the world of search engine optimization through our personal efforts to optimize our own websites. Eventually, what started as a learning experience evolved to become our passion and profession. 

Armed with years of SEO expertise, we now focus on helping businesses of all sizes compete online by providing them with tailored support. Our goal is craft the right strategy for every customer to help them maximize their search engine rankings, traffic, and sales.

Why We’re Different

We don’t just know SEO; we know ecommerce. This niche expertise allows us to offer a speciality service to our customers, and sets us apart from other agencies in our industry.

Every strategy and process we implement is designed with the unique needs of ecommerce owners in mind. After all, the goals and challenges you face are unlike those of any other business - shouldn’t your SEO strategy reflect that?

We certainly think so.

 

YOUR SEO EXPERTS


 
  Michael Salvo  is the Chief SEO Strategist and Principal at Whitecap SEO. From 2008-2011 Michael was the in-house SEO for the popular $100M+ online custom t-shirt company CustomInk. He studied Entrepreneurship and Small Business Management at Northeastern University in Boston and worked for Hewlett-Packard directly after college.

Michael Salvo is the Chief SEO Strategist and Principal at Whitecap SEO. From 2008-2011 Michael was the in-house SEO for the popular $100M+ online custom t-shirt company CustomInk. He studied Entrepreneurship and Small Business Management at Northeastern University in Boston and worked for Hewlett-Packard directly after college.

  James Clark  is the SEO Director at Whitecap SEO. James has been an ecommerce SEO consultant since 2009. He was the Director of Product Marketing at a London based startup lab for 3 years. He has led marketing and product management for multiple startups and founded an online SEO and conversion optimization company. He studied Economics at the University of Connecticut.

James Clark is the SEO Director at Whitecap SEO. James has been an ecommerce SEO consultant since 2009. He was the Director of Product Marketing at a London based startup lab for 3 years. He has led marketing and product management for multiple startups and founded an online SEO and conversion optimization company. He studied Economics at the University of Connecticut.

 
  Matthew Lawrence  is the Ecommerce Growth Specialist at Whitecap SEO. Matt earned his Bachelor’s Degree in Business Administration from the University of Florida. He has helped various businesses to eliminate supply chain inefficiencies and communicate effectively. At Whitecap SEO, he helps ecommerce stores determine how to effectively increase organic traffic and sales.

Matthew Lawrence is the Ecommerce Growth Specialist at Whitecap SEO. Matt earned his Bachelor’s Degree in Business Administration from the University of Florida. He has helped various businesses to eliminate supply chain inefficiencies and communicate effectively. At Whitecap SEO, he helps ecommerce stores determine how to effectively increase organic traffic and sales.

  Jennifer Anderson  is an SEO Specialist at Whitecap SEO. She began her ecommerce career in 2001, when she became the Marketing Manager for a startup where she helped grow their business over 13 years. In 2016 Jennifer started a new freelance career to use her 15 years of digital marketing experience to help other companies with their SEO and marketing strategies.

Jennifer Anderson is an SEO Specialist at Whitecap SEO. She began her ecommerce career in 2001, when she became the Marketing Manager for a startup where she helped grow their business over 13 years. In 2016 Jennifer started a new freelance career to use her 15 years of digital marketing experience to help other companies with their SEO and marketing strategies.

 
  Lauren Nicholls  is the Business Manager at Whitecap SEO. She has over 10 years of experience in a variety of technical and administrative positions. She has been nicknamed the “Jill of All Trades” at Whitecap SEO and utilizes her skills in organization, efficiency, attention to detail, and working as a member of a team to fulfill her various duties.

Lauren Nicholls is the Business Manager at Whitecap SEO. She has over 10 years of experience in a variety of technical and administrative positions. She has been nicknamed the “Jill of All Trades” at Whitecap SEO and utilizes her skills in organization, efficiency, attention to detail, and working as a member of a team to fulfill her various duties.

  Jarek Rozynski  is the PPC Director at Whitecap SEO. He holds all 5 Google AdWords certifications and formerly worked at Google’s Toronto office.  He brings over 12 years of marketing experience from companies big and small, including Capital One and Vodafone.  Jarek has worked on a wide range of accounts, both in the B2C and B2B space, and is a passionate problem solver.

Jarek Rozynski is the PPC Director at Whitecap SEO. He holds all 5 Google AdWords certifications and formerly worked at Google’s Toronto office.  He brings over 12 years of marketing experience from companies big and small, including Capital One and Vodafone.  Jarek has worked on a wide range of accounts, both in the B2C and B2B space, and is a passionate problem solver.

 
  Ryan O'Connor  is an SEO Specialist at Whitecap SEO. He began his career in 2009 while helping a family friend build an ecommerce site, and in 2013 launched his own freelance SEO and ecommerce business. Ryan’s specialties include scaling marketing and link building campaigns, while maintaining a human touch. He believes the future of SEO will include a mix of branding, PR, & content marketing.

Ryan O'Connor is an SEO Specialist at Whitecap SEO. He began his career in 2009 while helping a family friend build an ecommerce site, and in 2013 launched his own freelance SEO and ecommerce business. Ryan’s specialties include scaling marketing and link building campaigns, while maintaining a human touch. He believes the future of SEO will include a mix of branding, PR, & content marketing.

  Abigail Bermudez  is the Administrative Assistant at Whitecap SEO. Backed by years of experience in this field, she works tirelessly behind the scenes to keep things running smoothly and help the team stay organized. Hardworking, creative, and a true team player, Abby has a “can-do” attitude and affinity for multitasking that allows her to resolve any problem quickly and efficiently.

Abigail Bermudez is the Administrative Assistant at Whitecap SEO. Backed by years of experience in this field, she works tirelessly behind the scenes to keep things running smoothly and help the team stay organized. Hardworking, creative, and a true team player, Abby has a “can-do” attitude and affinity for multitasking that allows her to resolve any problem quickly and efficiently.

 
Working with Whitecap SEO was truly a pleasure. Michael Salvo is open from the get go about exactly what he intends to do to grow your business and how much it is going to cost. The Whitecap team is always on schedule and are very realistic with their timeline. I highly recommend Whitecap SEO to anyone looking for a great SEO company and I personally will be using them again in the future.
— DownLinens
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