Google Advertising Agency
Reach your target audience and drive more sales with Whitecap, the preferred Google Ads agency for ecommerce brands.
Why Choose Whitecap Google Ads Agency?
Whitecap specializes in the unique challenges and opportunities that online retailers face. We are a team of experts committed to helping your ecommerce business thrive.
Paid search marketing is a useful tool for growing your reach, building trust with your target customer base, and driving sales. To ensure you get the most return on your investment, it is essential to partner with a reputable agency who understands search engine marketing.
Here at Whitecap we are ready to help you reach the right customers at the right time, boost your online sales, and hone your paid search marketing strategy. By partnering with us you will save valuable time that you can refocus on other aspects of your business. You can trust that your ecommerce marketing strategies will flourish under our care.
Whitecap is also a certified Google Partner, meaning Google has recognized our agency for its demonstrated paid search marketing success. Keep reading to learn why Whitecap is the top Google Ads agency for ecommerce businesses.
What to Expect: Partnering with our Google Advertising Agency
When you partner with Whitecap as your Google Ads agency, you can expect competitive advantages including:
✓ Working with a Google Ads director who holds all Google Ads certifications and was previously employed at Google
✓ Dedicated account manager
✓ Google Ads setup and ongoing campaign management
✓ Customized Google Ads strategies tailored to your unique business needs and goals
✓ Expertly-designed ads and copywriting
✓ Thorough and transparent reporting
Reach the right customers at the right time.
Google Ads offer a powerful opportunity to target ready-to-buy shoppers by displaying your relevant products right at the top of the search engine results pages. Targeting users at this point in the sales funnel offers the best possible ROI for your ad spend.
Paired with optimized paid search landing pages.
A well-designed landing page is an essential component of any effective Google Ads campaign. As part of our setup and ongoing campaign management services, our team of experts will provide landing page optimization and testing recommendations.
Your ecommerce goals met at lower costs.
Google Ads are a type of pay-per-click (PPC) marketing campaign, meaning you only pay when a user clicks on one of your ads. By bidding on the best possible combinations of targeted keywords, you can effectively meet your ecommerce goals at lower costs compared to other online advertising strategies.
Real Results from Our Google Ads Clients
200%
Increase in Monthly Revenue
Retailer A achieved $18k in monthly non-branded revenue, compared to their 6-month average of $6k.
14x
Return on Advertising Spend
Retailer B achieved 14x ROAS, compared to their 3-month average of 6x and 6-month average of 5x.
$73k
In Monthly Revenue
Retailer C achieved $73k in monthly revenue, compared to their 3-month average of $22k and 6-month average of $18k.
Google Ads Setup Services
With Whitecap as your Google Ads agency, your brand will undergo a thorough onboarding process that includes full Google Ads setup services. The goal of these services is to establish a strong Google Ads strategy that will enable your brand to reach new target users, drive more traffic to your site, and increase paid search sales and revenue.
The best Google Ads are dependent on thorough keyword research, strong landing pages, compelling ad copy, smart ad creative planning, and strategic campaign setup. Our in house team will expertly handle all of these tasks (and more).
Our Google Ads services include:
✓ Keyword research
✓ Text and display campaign and ad group creation
✓ Text ad creation, including all applicable ad extensions
✓ Geo targeting
✓ Remarketing ads
✓ Landing page optimization recommendations
✓ Display ad creation recommendations
Ongoing Google Ads Campaigns with Optimization
Getting started with Google Ads campaigns is step one — but keeping the momentum going is a long-term game. Whether you are coming to Whitecap with an existing Google Ads strategy in place or have started fresh with our setup services, ongoing Google Ads management services are essential for sustained results and long-term growth.
From integrating with Google Analytics and managing ad spend to writing ad copy and handling conversion rate optimization, our in house team is well-equipped to manage your ongoing Google Ads campaigns.
Our Google Ads management services include:
✓ Keyword optimization (positive and negative keywords)
✓ Text and display ad testing and optimization
✓ Google Shopping management
✓ New campaigns and ad groups creation
✓ Bid management
✓ Landing page optimization and testing recommendations
✓ Quality score optimization
✓ Monthly reporting of key stats
#1 Trusted Ecommerce Google Ads Agency
There are many self-proclaimed "Google Ads agencies" out there on the web — so how can businesses in need of PPC advertising services cut through the clutter and find the real deal?
It's important to look for Google Ads companies with proven track records of success (i.e. a portfolio of satisfied clients who have achieved measurable results over time). While some Google Ads agencies may be happy to handle setup, they might not have the capabilities to sustain those efforts with ongoing Google Ads campaign management.
Whitecap is the go-to expert Google Ads agency for ecommerce brands in a number of industries, such as food and beverage, health and beauty, clothing and fashion, home and garden, and more. We have worked with large retailers in these and other industries to effectively manage every aspect of their Google Ads campaigns, from setup to ongoing optimization to reporting.
Our Google Ads services include both Google Shopping Ads and Google Search Ads, among other types. Curious about the differences between these two commonly utilized ads types? Below, we break down the features and benefits of each (and it's worth noting that there's no need to choose between them; both types of ads can run simultaneously, but it's still good to understand what each term means).
GOOGLE SHOPPING ADS
Google Shopping ads, also known as product listing ads, are displayed in the "shopping" tab or at the top of the SERPs. They contain essential information about the product shown, including a product image, title, and price.
What makes these ads different from other types of Google Ads is that they don't involve bidding on keywords. Instead, the retailer submits an optimized product feed. Google analyzes this feed to determine if and when one of your products should appear in a user's search results.
These campaigns have the potential to generate a high volume of clicks and sales, since they position the most important details of your product directly in front of shoppers before a click is made.
GOOGLE SEARCH ADS
Google Search campaigns, on the other hand, involve text-based ads. These ads also appear at the top of the search engine results pages, yet unlike Shopping Ads, they do not display any images.
For this reason, having highly optimized ad copy that entices users to click is especially critical. Search Ads involve bidding on keywords, allowing you more freedom to reach users in different stages of the buyer's journey.
Taking advantage of features such as ad extensions, dynamic search ads, and responsive search ads can elevate your Search Ads performance.
Whitecap SEO: Leading Google Advertising Agency
Whitecap is a Google Partner, meaning we have been recognized by Google for maximizing our clients' campaign success, driving client growth through campaign management, and demonstrating Google Ads skills and expertise with certifications.
OPTIMIZE FOR CONVERSIONS
Your ideal customer is out there, and they're searching for your products right now. Our targeted solutions will help them find you (instead of your competitor). Unlike some other Google Ads agencies, we have developed our strategies specifically for ecommerce.
IMMEDIATE IMPACT
Tired of waiting for results? See the impacts of your PPC campaigns in days or weeks, not months or years. Google Ads give your brand a boost as soon as they begin displaying — and you only pay when someone clicks.
BRING IN MORE ONLINE REVENUE WITH WHITECAP
Our PPC Director knows a thing or two about Google Ads management. Not only does he hold all Google Ads certifications, he was previously employed at Google and has direct insights into how they operate.
Testimonials from Google Ads Clients
Ghirardelli Chocolate Company
“We highly recommend Whitecap SEO for your organic search and paid search needs. From the start of our site audit and continuing with monthly consulting, the Whitecap team takes the time to understand our business needs and drives strategy to support our short and long-term objectives. We continue to see incredible results in traffic and revenue - both through organic and paid search, especially in our key categories.”
Results-Driven Google Ads Management for Your Online Store
With our track record of success and dedicated team of search marketing professionals, Whitecap is the premier Google partner for ecommerce brands. Google Ad campaigns rank among the quickest, most effective, and most cost-efficient methods of growing traffic and sales — but all of that begins with an excellent Google Ads strategy.
Whether you want to reach a wider audience through the Google Display Network, better optimize your ad spend, or integrate paid media with search engine optimization (SEO), Whitecap is your trusted digital marketing agency.
From PPC account setup and keyword research to optimizing landing pages and evaluating the best ad platforms for your business, we deliver paid advertising services to help you scale your business. Keep reading to learn what to expect when working with our Google Ads agency.
Google Ads Management
Recent research shows that 65% of people click on Google Ads when making purchases. Users want to find the products that will best match their needs and preferences, and paid media helps to make their searches easier. Think about it this way: your ideal customer is out there right now, actively searching for products like yours in this moment! While SEO and social media marketing are still great ways to build your brand, there is no faster way to reach ready-to-buy shoppers than with Google Ads. Partnering with a vetted Google Ads agency is the best way to ensure you run ads strategically, maximizing your return on ad spend.
Ad Creation Recommendations
A successful ad campaign depends on well-designed ads. That means great ad copy (i.e. copy that both attracts attention and drives conversions), compelling titles, and eye-catching photos. Google Ad extensions allow advertisers to expand their ads so that they display more information, such as ratings, structured snippets, and prices. These additional details can make a difference when it comes to catching the attention of users. Our Google marketing agency experts understand what it takes to design a high-converting ad, and can guide you through our best practices and recommendations.
Landing Page Optimization
Many people only think about the ad itself when it comes to PPC campaigns, but the landing page the ad links to can be just as important for capturing that sale. There's nothing worse than gaining tons of clicks from an ad, only for those users to click away once they get to the product or category page. As part of our digital marketing services, we can make informed landing page optimization and testing recommendations to help boost conversion rates and sales.
Keyword Research
Solid keyword research is a must-have when it comes to creating high-performing Google Ads. The entire process of running a paid ad on Google is built around bidding on specific keywords — hence, it's vitally important to know which keywords are actually worth bidding on, and how much you're willing to pay for those coveted clicks. Broadly speaking, it's often a good strategy to incorporate a mix of both highly targeted keywords (specific to your niche, but which usually have a lower search volume) and high volume keywords (which are searched for more often, but also have higher competition). That said, there's no one-size-fits-all keyword strategy — which is why investing in proper keyword research and ongoing keyword optimization is so important.
Remarketing
Remarketing (also known as retargeting) is a paid search tactic in which users who have previously visited or engaged with your website are shown ads for the same or related products. You've likely experienced this yourself after browsing products online! Remarketing ads are compatible with many of the biggest advertising platforms such as the Google Search Network. We can leverage remarketing lists for search ads to reach members of your audience that have previously visited your website, and who may be most likely to make a purchase based on on-site behavior.
Reporting
How do you know if your Google Ads are actually working? As part of our Google Ads management packages, you will receive monthly reporting with key statistics, allowing you to monitor how your ad campaigns are performing. Reporting is an important part of the process, enabling our experts to further optimize ad performance and ensure you are getting the highest return on ad spend possible.
What Makes Whitecap SEO the Best Google Ads Agency?
✓ Proven Results (i.e. Conversions/ROAS)
✓ Clear, Consistent Reporting
✓ Month-to-Month Contracts
✓ Unique Google Expertise
✓ Ongoing Google Ads Optimizations
✓ Option to Integrate with Ecommerce SEO Services
Frequently Asked Questions
-
Google Ads is Google's advertising platform — and is one of the most utilized ad platforms in the world. It was launched in 2000 as "Google Adwords," and rebranded to Google Ads in 2018. (We often hear from businesses interested in getting started with "Google Adwords," or wondering if Google Adwords is different from Google Ads. It's the same advertising platform, now known under a different name.) While it's far from the only ad platform in the world (there's also Bing Ads, Facebook Ads, and Amazon Ads, just to name a few) it is one of the biggest platforms in the world. For most ecommerce brands interested in growing their traffic and sales through pay-per-click advertising, Google Ads are a must.
-
In short, yes! Online advertising has become an essential part of business success in this day and age, and Google Ads is one of the best pathways to that success. It's cost-effective (you only pay when a user clicks), it's scalable (you can always build more PPC campaigns as your business grows and new products are introduced), and it works (by targeting users who are actively searching for brands and products like yours). During your free consultation, we can discuss your specific goals and make recommendations about whether our Google Ads management services make sense for your business.
-
As of 2023, roughly 20% of all retail purchases take place online — 1 in 5! That's a massive volume of online searches, clicks, sales, and revenue. For ecommerce brands, it also means a huge amount of competition. While you may not be running Google Ads, your competitors probably are. Other digital marketing strategies like search engine optimization are necessary for building long-term organic growth, but they can take time to see results. Regardless of your industry or how long you have been in operation, Google Ads are key to quick wins for ecommerce businesses.
-
This is one of the most common Google Ads FAQs searched for online. Everyone wants to know: how much does it cost to run Google Ads? The truth is, ad spend is a variable amount that can be scaled up or down depending on the size of your business, the specific niche you operate within, your business goals and needs, and the Google Ads campaign services you opt for. That said, hiring a digital marketing agency to manage your PPC campaigns is an investment in your business that can make a significant impact on your bottom line. During your free consultation call, we can discuss your ad spend needs and revenue goals to determine if Whitecap is the right fit for your brand.
-
A Google Ads agency supports businesses through the use of PPC advertising to promote their products to target users. The best Google Ads agencies handle every aspect of your Google Ads campaign, from Google Ads account setup to text and display campaign and ad group creation. Whitecap is a full service agency that offers both Google Ads setup and ongoing PPC management. Services include keyword research, setting up ads and campaigns, testing and optimizing ads, remarking ads, bid management, reporting, and more. Some digital marketing agencies are recognized as an official Google premier partner.
-
Getting started with Google Ads can be simple — but crafting and managing a strategy for long-term success? That's something better left to the experts (there's nothing worse than investing time and energy into setting up campaigns, only to later realize you've been bidding on the wrong keywords or linking to poorly optimized landing pages). The best Google Ads agencies will work closely with you to understand your unique brand needs and goals, then implement Google Ads management best practices designed to generate measurable results.
-
The decision to run Google Ads will have a direct impact on your bottom line — so partnering with the right agency is essential. What makes the "right" agency? It's important to look for a proven track record of experience and success. Reviews and testimonials from current and past clients are one of the best ways to vet a marketing agency, as these will provide direct insights into the type of results achieved and level of customer service provided through the agency's services. You should also look for agencies that are listed as a Google Partner, such as Whitecap. Depending on your business needs, it may be preferable to work with a full service search engine marketing agency who can also provide services such as SEO, content marketing, and more.