Sitemaps are an important part of any ecommerce SEO strategy. Not only do they make it easier for search engine robots to crawl and index your site more intelligently — taking some of the guesswork out of their job — they can also help improve the user experience.

So you’re considering switching to Shopify or Shopify Plus. Great decision! Shopify is one of the top ecommerce platforms for a reason: it’s visually appealing, easy to use, excellent for mobile users, boasts wonderful customization abilities and offers reliable infrastructure.

If you could choose to live and work anywhere, where would you choose? This wasn’t a question that most people were in a position to ask themselves until last year—but with the massive shift to remote work, it turns out that for many people, “anywhere” is Miami, Florida.

301 redirects are an important part of your website’s SEO health. In this article, we will dive into the fundamentals of 301 redirects, including what they are, why they are important, and how to redirect a URL correctly.

When operating an ecommerce website, it is natural that products will go out of stock with some regularity—especially for distributors who source items from multiple suppliers.

Maintaining a positive user experience is one of the biggest concerns among retailers who are navigating inventory issues. Yet retailers are often surprised to learn that SEO should also be among their top priorities when dealing with an out-of-stock product.

A canonical URL ("rel=canonical") is an HTML element that tells search engines a specific URL is the main version of a webpage. Why does this matter? When identical or nearly identical content appears across multiple pages of your ecommerce site, the search engines can become confused about which URL is the original or “correct” page. If they index the wrong page, this can harm your site’s ranking potential—and by association, your revenue.

The COVID-19 pandemic has affected every area of life, including our nation’s shopping habits. Seemingly overnight, retail stores across the country shuttered their doors. Images of empty malls appeared on the evening news. Some small retailers hurried to set up local delivery and curbside pickup options, while others simply called it a day and went home.

Search marketing is one of the most effective ways for ecommerce sites to grow their business in today’s increasingly competitive digital marketplace. Simply defined, search marketing is the process of boosting a website’s visibility and traffic via search engines through a combination of efforts.

Considering upgrading your ecommerce website to Shopify Plus? Perhaps your current platform has been feeling a little “snug” for your growing ecommerce business, and is lacking the functionality you need to keep expanding.

In this post, you’ll hear from 22+ Shopify Plus Experts that answer the question “How can an ecommerce brand tell when it's time to make the move to Shopify Plus?”

So, you are thinking about getting started with search engine optimization. As the industry expert in ecommerce SEO, we hear a lot of the same frequently asked questions from brands: How much does SEO cost? How long does SEO take to start working? How is SEO success measured? What should I look for in an SEO agency?

The holiday season is fast approaching, and many retailers are looking forward to their most profitable quarter of the year. The shift from brick-and-mortar to online retail has been taking place gradually over the last few years, but we are predicting that this season will set a new precedent in holiday ecommerce.

Don’t migrate to BigCommerce without reading these expert migration tips first! Ensure a smooth transition with the top advice from BigCommerce experts, SEO experts, web developers, and more.

Don’t put your SEO at risk if you’re migrating your website! Preserve your rankings and traffic with this SEO guide to a smooth Shopify Plus migration.

The holiday shopping season is the most important time of the year for retailers. On this page, we have compiled our top ecommerce SEO resources and holiday ecommerce tips to help retailers prepare for Black Friday, Cyber Monday, Christmas, and other holidays.

Don’t migrate to Shopify or Shopify Plus without reading these 37 Expert Migration Tips first! Ensure a smooth transition with the top advice from Shopify Experts, Plus Partners, web developers, and more.